Tuesday, June 5, 2007

Real challenge for mobile gaming


The real challenge for mobile gaming as it makes its way into the gaming mainstream is not going to be any of these things. It's going to be in the back office: where the money is. All those other problems can be solved with the appliance of money and effort. The latter requires something quite scarce: skill, knowledge and experience. In mobile, none of these exist yet.

It would be nice if, at this basic operational level, mobile and Internet gaming customers were sufficiently alike in their needs, behaviour and expectations. Then all those bright sparks who manage the CRM, high roller and loyalty programmes for the online Casinos could simply adjust their focus to the smallest screen and turn all the lights on, just like that. But the customers, and the environment, aren't that alike. So they can't.

As we have discovered, the all-important task of maximising yield from mobile gamers shares some of the same principles as online, but almost none of the tools. A whole new script needs to be written around the three universal rules of iGaming customers management:

Rule-1, Rule-2 and Rule-3 we will be explained in next article.

Posted by Casino-Software-India (CSI)

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